Egypt’s MaxAB is part of Africa’s Largest Tech-Merger

Egypt’s MaxAB and Kenya’s Wasoko have officially merged, creating the largest network of B2B informal retailers with over 450,000 merchants.

Both scaleups are Endeavor Companies for the Egypt and Kenya offices as Daniel Yu from Wasoko was selected in 2018, when it was known as Sokowatch, the first last-mile distribution platform for informal retailers. MaxAB’s founders, Belal EL-Megharbel and Mohamed Ben Halim were selected by 2020, connecting Egyptian retailers with essential FMCG companies.

After eight months of anticipation, the two scaleups announced this exciting development, which will see co-founders Belal El-Megharbel and Daniel Yu serving as co-CEOs of the newly formed entity, employing over 4,000 people across Egypt, Kenya, Tanzania, Rwanda, and Morocco.

This merger comes after significant funding rounds in late 2022, with Maxab raising $40 million and Wasoko securing $125 million. Together, they have raised over $230 million, backed by notable investors.

Join us in celebrating this exciting milestone as MaxAb and Wasoko embark on a new chapter of transformative growth, innovation, and positive impact on the African Ecosystem.